Senior Placement, Done with Care

The right senior care decision, made through Care-Based Decisions.

Based in Algonquin and serving the broader Chicagoland area, we help families find the senior living community that truly fits — combining careful Cost-Benefit Analysis with the human factors that matter most when someone you love needs care.

CBA — Cost-Benefit Analysis. CBD — Care-Based Decisions.

$Our services are completely free for families — the community pays us when we make the right match.
Personalized Match

Access pricing, resident reviews, room availability and more — for free.

Tell us about your situation to get personalized results.

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What CBA Stands For

Three pillars guide every placement.

Choosing senior care isn't only a financial decision. It's a deeply personal one. We help you weigh both sides — the costs and the things that don't fit on a spreadsheet.

C

Care

Every recommendation starts with what your loved one actually needs — their level of care, their preferences, their personality. Not what's most convenient. Not what pays the highest referral. What's right for them.

B

Based on Facts

Pricing, staffing ratios, state inspection reports, what current families actually say. We anchor every conversation in real information so you're not relying on a glossy brochure or a sales pitch.

D

Decisions

You walk away with clarity — not more questions. Our job isn't to push you toward a community; it's to make sure you can move forward confident that the one you chose is the right one.

Dale Paulsen, Founder of CBA Senior Placement Agency
About CBA

Meet Dale Paulsen.

Founder · Owner/Operator

CBA Senior Placement Agency was founded by Dale Paulsen, a local Chicagoland advocate who saw too many families navigating senior care decisions alone. Dale built CBA on a simple promise: every family deserves to make Care-Based Decisions — choices grounded in what their loved one actually needs and what the facts actually say — during one of the hardest moments of their lives.

Based in Algonquin and serving the broader Chicagoland area, Dale knows the local communities personally — the staff, the culture, the small things that make a place feel like home. When you call CBA, you talk to Dale, not a call center.

LocalTrustedFamily-ownedFree to families
The Process

How it works.

A straightforward path from "we don't know where to start" to "Mom is settled in and thriving."

1

Reach out

Share your situation through the form, a phone call, or a quick chat with our online assistant.

2

We listen

A free consultation to understand care needs, preferences, budget, and timeline. No pressure, ever.

3

We curate

A short list of Chicagoland communities that fit — from the broader market, not just our nearest partners.

4

Tours & decision

We arrange tours (in-person or video), help compare, and stay with you through move-in and after.

Frequently Asked Questions

Common questions from families.

If you don't see your question, send us a note — we answer every one personally.

Yes — completely. The senior living community we successfully place your loved one with pays us a placement fee, typically equal to the first month's rent. You pay nothing for our guidance, the tours we arrange, or the ongoing support.

We're based in Algonquin and serve the broader Chicagoland area, Illinois — including nearby communities like Crystal Lake, Lake in the Hills, Huntley, Cary, Barrington, Carpentersville, West Dundee, Elgin, and beyond. If you're in a nearby area, reach out and we'll let you know if we can help.

Independent Living is for active seniors who want community and convenience without daily care. Assisted Living adds help with bathing, dressing, medication management, and meals. Memory Care is a secured, specialized environment for those with Alzheimer's or other dementias. We'll help you identify which level matches your loved one today — and what to plan for as needs change.

In the Chicagoland area, independent living runs roughly $3,000–$5,500/month, assisted living $4,500–$7,500/month, and memory care $6,000–$9,500/month. Prices vary by community, apartment size, and care level. During your free consultation we'll map what fits your specific budget and what financial resources (long-term care insurance, VA benefits, Illinois Medicaid waivers) may apply.

Medicare generally does not cover the cost of long-term assisted living or memory care. It does cover short-term skilled nursing and rehabilitation in specific situations. Illinois Medicaid covers some long-term care for those who qualify financially, and the state's Supportive Living Program is a Medicaid waiver option for assisted living. We'll help you understand which benefits apply to your situation.

It depends on the urgency and the level of care needed. For an urgent situation (a recent fall, a hospital discharge), we can typically have a short list and tours arranged within a few days. For families planning ahead, we recommend starting the conversation 2–6 months before a likely move so there's time to choose without pressure.

The big national sites typically share your contact information with many communities, which is why families get bombarded with calls. We take the time to truly understand your situation, then we present a curated short list ourselves. You stay in control of who reaches out to you, and you have one local Chicagoland person guiding you throughout — not a rotating call center.

Yes. We have video tours of many of our partner communities right on this site, so you can get an honest feel for the environment before scheduling an in-person visit. Especially helpful for families with adult children who live outside Illinois.

It happens, and it's part of why we stay in touch after move-in. If a community isn't the right fit, we'll help you reassess and explore alternatives — still at no cost to your family.

Take a Look Inside

Video tours of Chicagoland facilities.

A more honest look than a brochure. Click any community to watch a tour and learn more.

Sample Community Name

Algonquin, IL · Assisted Living

Memory Care

Sample Community Name

Crystal Lake, IL · Independent Living

Pet Friendly

Sample Community Name

Huntley, IL · Continuing Care

All Care Levels
Families We've Helped

Real stories from real families.

Behind every placement is a family who finally exhaled. Names and photos shared with permission.

Placeholder Photo
★★★★★

"Dale didn't just find Mom a place to live — he found her a community. The staff knew her name on day one. I haven't worried about her since."

Margaret R.
Daughter of resident, age 84
Placed in Assisted Living · Algonquin, IL
Placeholder Photo
★★★★★

"My dad has Alzheimer's, and I had no idea where to begin. Dale walked me through every option, sat with me through the tough conversations, and never once pushed. Dad is thriving in memory care."

Robert T.
Son of resident, age 79
Placed in Memory Care · Crystal Lake, IL
Placeholder Photo
★★★★★

"I was healthy enough to live on my own — I just wanted neighbors and friends. CBA helped me find an independent living community that felt like coming home. I should have done this years ago."

Eleanor B.
Resident, age 76
Placed in Independent Living · Huntley, IL

Portraits above are placeholder illustrations — real client photos will replace them once permission is collected.

Beyond Placement

We're here for the whole transition.

Moving a parent into a community is rarely just about the community. The house has to be sold or cleared, decades of belongings sorted, the place cleaned. CBA connects you with trusted local partners for everything that comes with a move — so you have one point of contact, not ten.

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Real Estate

Selling the family home? We'll connect you with a trusted Chicagoland real estate professional who specializes in working with seniors and their families.

Partner: Keller Williams Real Estate
Real Estate partner logo

Cleaning Services

Move-out, move-in, or ongoing cleaning — from a one-time deep clean before listing the house to keeping a new apartment tidy in their first weeks.

Vetted local cleaners
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Junk Removal

Decades of "I might need this someday" need to go somewhere. Insured haulers who'll clear out the basement, garage, attic — quickly and respectfully.

Local junk removal pros
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Estate Sale Services

Furniture, china, tools, collectibles — let an estate sale professional get fair value for the things the family doesn't want to keep.

Licensed estate sale companies
📦

Moving & Packing

Senior-focused movers who'll pack, label, transport, and even arrange furniture in the new room. Full-service or just the heavy lifting.

Senior moving specialists
🔧

Home Repairs & Prep

Small fixes before listing? Paint, drywall, grab bars removed? We'll send a trusted handyman who won't overcharge.

Local repair professionals

All referrals are free. We only connect you with partners we'd use for our own families.

Book a Call

Schedule a free consultation.

No obligation. No pressure. Just a straightforward conversation about your family's situation and what options might fit.

Pick a time that works for you

Choose a 30-minute slot on Dale's calendar. We'll send you a Zoom link right away.

Open Calendly
30-minute call
100% free
No obligation
Get in Touch

Ready to start the conversation?

Fill out the form below and we'll be in touch within one business day. Or send Dale a text — he answers personally.

Contact Information

Phone: 563-505-6162

Email: info@cbabrands.com

Service Area: Algonquin, IL & Greater Chicagoland

Office Hours

Monday – Friday: 8am – 5pm

Saturday: 9am – 4pm

Sunday: By appointment

Your information is private. We'll never share it with anyone.

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